The rise of content streaming business in Africa

The rise of content streaming business in Africa has caught the attention of investors around the globe, with projections indicating a growth to hit $3.1 billion by 2027. CNBC Africa had the opportunity to sit down with Ahmed Kaballo, the visionary founder of Africa Stream, to delve into the success story behind this flourishing venture. In a world where the average age is 19, the timing was perfect for the launch of Africa Stream, a platform geared towards providing cutting-edge African-centered content to audiences worldwide. Kaballo highlighted the importance of reshaping the narrative surrounding Africa, moving away from old stereotypes and presenting a fresh perspective on the continent. With a population of approximately 1.2 billion and growing, the business prospects for Africa Stream look promising. Kaballo shared his ambitious vision of garnering support from loyal followers within the next two years, paving the way for sustainable revenue streams. The platform's success on social media platforms like TikTok, with over 100,000 followers and 880,000 likes, serves as a testament to the growing interest in African stories. Kaballo's strategic approach involves leveraging social media as a powerful tool to combat misinformation and disinformation, providing a platform for Africans to share their stories authentically. Despite the challenges posed by internet accessibility and electricity, Africa Stream remains optimistic about the future, with Kaballo emphasizing the continent's economic growth and potential for infrastructural development. Investors are increasingly drawn to the streaming business in Africa, driven by a desire to challenge misconceptions and tap into the continent's untapped potential. Kaballo's message to investors is clear - the time to invest in Africa's burgeoning streaming industry is now, with endless opportunities waiting to be explored.