Feeding Africa’s Growing MICE Sector: Meetings, incentives, conferences and exhibitions – MICE sector is one of the burgeoning industries on the continent, with countries in region and beyond using it as a viable income stream to bring in foreign currency and increase Gross domestic product (GDP). But how successful have efforts been and how practical is it to invest in a sector that depends on whether or not people show up?…
Africa’s growing MICE sector: How relevant is it to the economy at large?
PUBLISHED: Tue, 12 Nov 2019 14:23:02 GMT