One of the effects of the COVID-19 crisis is the decrease in visibility and brand value. Africa’s top 150 most valuable brands are set to lose up to 12 per cent of its value which is a loss of around $60 billion. Jeremy Sampson, Managing Director at Brand Finance Africa joins CNBC Africa for more.
Here’s how much Africa’s top brands could lose over COVID-19
PUBLISHED: Wed, 14 Oct 2020 11:15:45 GMT