Hashtags have characterised many of the World’s biggest movements throughout 2020; from #blacklivesmatter earlier this year, to now #endSARS and #ShutItAllDown here in Africa making serious waves. It seems with almost every new product launch and social justice movement, there’s a well-thought-out hashtag attached; proving that the grouping tool is becoming more and more powerful in this digital age; but are they necessary for efficient communication, and are we using them to their full potential? CNBC Africa spoke to Anne Mazimhaka, Comms expert & Co-Founder of Illume Creative Studio for more.