Why Amazon’s Marketplace Failed In China

Amazon entered the China market in 2004 through a $75 million acquisition of, an online media seller. During its time in the country, substantial competition from local e-commerce giants such as Jack Ma's Alibaba, TaoBao and hindered its ability to capture a wider breadth of market share. Amazon later pushed heavily on its e-reader and tablet product offerings, but China's complex regulatory approval caused years-long delays. Between 2011 and 2012, Amazon's held a market share of around 15% in the country but later plunged to less than 1% by 2019, according to iResearch. Amazon officially closed its China marketplace in 2019 but keeps, among other businesses, its Amazon Web Services, Amazon Global Logistics and Amazon Advertising. Chapters: 1:48 Ch. 1 - Amazon's early efforts in China 3:57 Ch. 2 - Why it failed 9:01 Ch. 3 - Ongoing efforts in China — and beyond Produced by: Jade Tungul Senior Managing Producer: Tala Hadavi Graphics by: Mallory Brangan, Jade Tungul Additional Sources: Amazon, Securities and Exchange Commission, Alibaba Group,, Reuters
Tue, 31 Jan 2023 17:00:26 GMT
Sign Up for Our Newsletter Daily Update
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
Get this delivered to your inbox, and more info about about our products and services. By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.