Challenges faced by musicians in South Africa

The South African music industry is a sector that is still growing, with many artists facing a myriad of challenges. One such artist who sheds light on this landscape is musician Ernest Prince. In a recent interview with CNBC Africa, Ernest discussed the difficulties and obstacles that upcoming musicians encounter in South Africa. Ernest noted that the industry presents limited opportunities for emerging artists, with established sectors showing reluctance to embrace new sounds and talents. According to Ernest, the preference is often given to artists who are already part of the industry, leaving young musicians struggling to break through. Despite the challenges, Ernest emphasized the need for musicians to diversify their skills and reach out to other industries to garner support and interest in their music. This approach, he believes, is essential for upcoming artists to navigate the competitive music landscape in South Africa. Ernest shared his personal journey in the industry, revealing that he initially focused on hip-hop music. However, over the years, he has evolved into a versatile artist who delves into various genres. He highlighted the importance of constantly evolving and producing good music, rather than confining oneself to a single genre. One significant development in the South African music scene is the South African Broadcasting Corporation (SABC)'s move towards a 90% local content policy. While this shift aims to promote local talent and music, its impact on artists' revenues is still uncertain. Ernest mentioned that it might take time for the industry to adjust to the influx of local music and for artists to see tangible benefits from this policy. Despite the challenges faced by musicians in South Africa, Ernest remains optimistic about the future of the industry. As a young artist, he continues to pursue his passion for music while balancing his studies. Ernest's determination and resilience reflect the spirit of many emerging musicians in South Africa, who strive to overcome obstacles and make their mark in the music scene. His performance of 'Campus Life' during the interview was a glimpse into his talent and creativity, showcasing the unique blend of experiences and influences that shape his music. As South Africa's music industry continues to evolve, artists like Ernest Prince serve as a reminder of the passion and dedication driving the country's musical landscape forward.