Pilanesberg Tourism Incubator launched
The Pilanesberg Tourism Incubator Launch recently took place in North West, CNBC Africa spoke to some of the key players in this exciting Community Development initiative by the National Government and Bakgatla Ba Kgafela.
Wed, 23 Nov 2016 15:20:53 GMT
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AI Generated Summary
- The Pilanesberg Tourism Incubator aims to address the ailing state of the tourism sector in the Northwest Province by providing comprehensive enterprise support to local businesses.
- Access to information and infrastructure development are identified as key challenges in the Pilanesberg area, prompting the consolidation of tourism-related information onto an online portal accessible to the community.
- The initiative is part of a broader master plan for economic development in the region, focusing on mining, agriculture, and manufacturing, with a goal of leveraging local resources and talents for sustainable growth.
The Pilanesberg Tourism Incubator launch recently took place in the Northwest Province, marking the beginning of a community development initiative by the National Government and Bakgatla Ba Kgafela. The Mpervato Museum, a key tourist attraction in the region, stands as a testament to the ailing state of the tourism sector in the province, once a favorite destination for tourists in South Africa. To combat recent downgrades by the Tourism Authority, business leaders and the National Government have initiated a tourism incubation program aimed at reinvigorating the province's tourism industry. Situated in the heart of the Pilanesberg area, known for its appeal to tourists due to the presence of the Pilanesberg National Park and Sun City, this initiative seeks to tap into the vast potential of the local community while addressing high unemployment rates.
The core objective of the incubation hub is to facilitate the growth of potential or existing small businesses by providing comprehensive enterprise support over an extended period. Unlike traditional models that offer one-off training sessions, this program ensures ongoing assistance to enhance the success rates of these enterprises. Access to information and infrastructure development are identified as key challenges in the Pilanesberg area. To bridge this gap, the National Government and its partners have consolidated tourism-related information onto an online portal accessible to the community through Wi-Fi connectivity. This initiative not only addresses the immediate need for information but also aims to gather feedback from the community to enrich the portal with real-life experiences that can benefit similar initiatives nationwide.
Joseph Pilano of Bakgatla Ba Kgafela elaborated on the symbiotic relationship between local authorities and the province's economic development sectors, including tourism. The tourism incubation program is an integral part of a broader master plan focusing on mining, agriculture, and manufacturing in the region. By leveraging local resources and community talents, the program aims to promote sustainable growth and economic prosperity. The recent selection of the Maruleng Stadium to host the Kosovo Cup exemplifies the positive impact of these initiatives on the community, attracting various events and generating economic activity.
MEC of Tourism, Desbo Mojo, emphasized the rich cultural heritage and tourism potential of the Northwest Province compared to other tourist destinations in the country. With iconic sites like Madikwe, Pilanesberg, and Sun City, the province boasts a diverse array of attractions and hospitality offerings. Mojo underscored the government's commitment to poverty eradication through targeted community development projects like the Pilanesberg Tourism Incubator. By tapping into the region's tourism assets and providing continuous support, the program aims to create jobs, boost the economy, and alleviate poverty.
Despite some challenges faced by local businesses like Grasses of Venda at the San Vali market outside Sun City, there remains a sense of optimism regarding the government's role in supporting small enterprises through the tourism incubator. Grasses highlighted fluctuations in business due to seasonal changes and expressed gratitude for government initiatives that drive tourist traffic to the area. With hopes of reviving his business to its former glory, Grasses encouraged others to start small and gradually expand their operations.
The Pilanesberg Tourism Incubator represents a transformative step towards revitalizing the tourism sector in the Northwest Province, fostering economic growth, and empowering local communities to thrive in the ever-evolving landscape of South Africa's tourism industry.