Tupperware Brands Boss talks Trump and empowering African women

Rick Goings, the Chairman and CEO of Tupperware Brands, recently sat down for an interview with CNBC Africa's George Ndirangu to discuss the impact of the Trump presidency and the company's commitment to empowering women in Africa. With the upcoming inauguration of President-elect Donald J. Trump, Goings expressed a mix of caution and optimism, likening the current global business climate to the Chinese symbol representing both danger and opportunity. As a global company with 92% of its business outside the US, Tupperware Brands is focused on the empowerment of women, particularly in Africa where the company has seen significant growth. Recognizing the challenges faced by women entering the workforce in the continent, Goings highlighted the importance of creating opportunities rather than waiting for jobs to be available. Tupperware Brands currently empowers 350,000 women who sell their products across Africa. Despite operating in Africa and Latin America for over 40 years, Goings acknowledged the low representation of companies on the continent, citing a commitment to invest and expand in the region. The CEO noted concerns about the political situation in South Africa and emphasized the company's dedication to remaining in the country. When asked about plans to expand into new markets, Goings remained tight-lipped about specific countries but hinted at ongoing considerations. Gender equality was another key topic of discussion during the interview, with Goings highlighting the importance of shifting mindsets and making a business case for women's empowerment. By focusing on the skills and qualities that women bring to the table, Tupperware Brands has implemented a successful formula that involves micro-financing and skills training to help women succeed in business. Goings's commitment to gender parity and women's empowerment was evident throughout the conversation, as he emphasized the strength, intelligence, and potential of women in driving economic growth and success. Tupperware Brands' efforts in Africa reflect a broader commitment to empowering women globally and showcasing the business case for gender equality.