MEC Sihle Zikalala on investment opportunities in KZN
CNBC Africa recently spoke to Sihle Zikalala, KwaZulu-Natal's MEC for Economic Development, Tourism, and Environmental Affairs at the World Economic Forum in Davos about some of the opportunities that have been uncovered.
Fri, 20 Jan 2017 15:14:08 GMT
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AI Generated Summary
- Positioning KwaZulu-Natal as a hub for economic growth and development through industrialization and manufacturing
- Attracting prominent leaders and business figures to elevate the province's global profile and enhance marketing efforts
- Promoting Durban as a premier destination for tourism, cultural experiences, and warm hospitality to drive visitor engagement and boost revenue
KwaZulu-Natal's MEC for Economic Development, Tourism, and Environmental Affairs, Sihle Zikalala, recently shed light on the investment opportunities present in the province at the World Economic Forum in Davos. The province is gearing up to host Africa later this year, presenting a prime opportunity to showcase the region's potential, particularly in areas like industrialization and manufacturing.
Zikalala emphasized the importance of securing prominent leaders, including presidents and business figures, to attend events like Davos. By attracting these key voices, the province not only elevates its global profile but also enhances its marketing efforts. The goal is to position KwaZulu-Natal as a hub for economic growth and development, drawing interest from investors and stakeholders across industries.
As the host of Africa, Zikalala highlighted the significance of leveraging platforms like Davos to engage with business leaders and foster collaboration. By promoting the region's strengths and offerings, such as warm hospitality and diverse tourism experiences, KwaZulu-Natal aims to differentiate itself in the competitive landscape of global events.
Looking ahead to the upcoming forum in Durban, Zikalala outlined plans to entice attendees with tailored packages that extend beyond the event dates. The province is keen on showcasing its rich cultural heritage, scenic locations, and vibrant activities to attract visitors and boost tourism revenue. With a clear message that 'the way from Davos leads to Durban,' Zikalala envisions a seamless transition for guests seeking a memorable experience.
The MEC's strategic approach underscores KwaZulu-Natal's commitment to driving economic prosperity through strategic partnerships and targeted promotions. By capitalizing on high-profile events like the World Economic Forum, the province aims to position itself as a dynamic destination for investment, innovation, and sustainable development.