AB InBev's Ricardo Tadeu talks beer selling in Africa

Anheuser-Busch InBev's takeover of SAB Miller's operations globally and in Africa has created a shift in beer selling strategies on the continent. Ricardo Tadeu, the new Zone President of Africa at AB InBev and SAB, sat down with CNBC Africa's Bruce Whitfield to discuss the emerging markets, selling beer in Africa, and the challenges of taking over SAB Miller operations. Tadeu emphasized the importance of understanding local markets and catering to different consumer segments to drive growth responsibly. He highlighted the success of launching brands like Flying Fish to tap into new market segments while maintaining respect for existing dominant brands like Carling Black Label and Castle. Tadeu also addressed the trend towards moderation and refreshment in consumer preferences, noting the performance of newer brands like Castle Light. When it comes to competition, Tadeu focused on understanding consumer needs rather than fixating on rivals, underscoring the importance of offering variety and versatility in the beer category. Looking ahead, Tadeu sees Africa, including South Africa, as a driver of growth for AB InBev, signaling a continued focus on expanding and innovating in the market.