40% of East Africans unable to reach full cognitive development

Addressing the critical issue of malnutrition in East Africa, Amar Ali, CEO of Africa Improved Foods, sheds light on the challenges faced and the initiatives being implemented to combat this pressing problem. With nearly 40% of the population in Rwanda and East Africa unable to reach full cognitive development due to nutritional deficiencies, the need for intervention is urgent. Africa Improved Foods has been working diligently since its establishment in December 2016 to provide fortified foods to the region, with a focus on reaching the most vulnerable populations. Partnering with the Government of Rwanda, the organization has a program dedicated to addressing stunting and malnutrition among the poorest sections of society. By fortifying foods with essential nutrients such as calcium and micronutrients, Africa Improved Foods aims to bridge the gap between food consumption and proper nutrition. Ali emphasizes the importance of addressing nutritional needs during the critical first thousand days of life, a period crucial for brain development. Collaborating with the Ministry of Health and other key partners, the organization is dedicated to spreading awareness about the significance of balanced nutrition for pregnant and breastfeeding mothers, as well as infants. Ali highlights the importance of educating parents on the nutritional content of foods and the necessity of providing the right balance of nutrients during this vital stage of development. Despite the challenges, including misconceptions about breastfeeding and nutrition, Ali remains optimistic about the impact of their efforts in promoting healthy eating habits and combatting malnutrition in the region. When questioned about the choice of Rwanda as a market, Ali points to the country's stability, ease of doing business, lack of corruption, and supportive government as key factors. While Rwanda may have a relatively small GDP compared to other countries in the region, its strategic position and rapid growth make it an ideal hub for addressing not only the local market but also the broader East African region. With a focus on long-term sustainable solutions and partnerships, Africa Improved Foods is committed to making a significant impact on the fight against malnutrition and stunting in East Africa.