Creating value in emerging markets

ZenSAR Technologies, a leading digital solutions and technology services company headquartered in India, has been making significant strides in driving digital transformation in emerging markets. With a presence in Africa for over 15 years, ZenSAR has been at the forefront of partnering with leading financial services companies, retailers, and manufacturing organizations on the continent. The company's CEO and MD, Sandeep Kishore, recently sat down with CNBC Africa to discuss the value creation initiatives in emerging markets. One of the key themes of the interview was ZenSAR's focus on enabling businesses to leverage digital technologies to achieve sustainable and quantifiable business impact. Kishore emphasized the importance of 'return on digital,' which is about showcasing the tangible outcomes of digital transformation programs such as onboarding new customers, launching new products, and enhancing supply chain management. By providing end-to-end services from architecture and design to development and support, ZenSAR works collaboratively with clients to drive business growth in the digital era. Key Point 1: Building Strategic Partnerships for Talent Development ZenSAR's commitment to talent development extends beyond its client engagements to strategic partnerships with universities. The company has forged alliances with academic institutions like the University of Technology in South Africa to proactively engage with students and equip them with the digital skills needed in the industry. By integrating internships into the curriculum and providing hands-on training in new technologies, ZenSAR is nurturing the next generation of digital consultants who can add value to both the company and its clients. Key Point 2: Addressing Skills Shortage through Grassroot Initiatives In the face of a global skill shortage in the IT and ICT industry, ZenSAR recognizes the importance of grassroots initiatives to develop competencies within the community. Through its internship program in South Africa, the company has deployed hundreds of interns who are now contributing to the digital transformation journey of organizations in the region. By engaging clients in talent development programs, ZenSAR aims to bridge the skills gap and meet the evolving demands of the digital economy. Key Point 3: Expanding Market Presence in Africa and Europe ZenSAR's expansion strategy in Africa includes establishing a delivery center in East Africa, particularly in Kenya, and exploring opportunities in West Africa. With a focus on serving clients in Africa and leveraging the time zone advantage for European customers, the company is poised to capitalize on the growing digital market in the region. By aligning its training initiatives with the fourth industrial revolution trends, including data analytics and artificial intelligence, ZenSAR aims to position itself as a key player in driving innovation and growth across continents. In conclusion, ZenSAR Technologies exemplifies a proactive approach to value creation in emerging markets through strategic partnerships, talent development initiatives, and market expansion strategies. As Sandeep Kishore highlighted in the interview, the company's pioneering efforts in digital transformation underscore its commitment to driving sustainable business impact in Africa and beyond.