Jaguar Landrover SA’s Lisa Mallett on supporting 2017 SheEO SleepOut

The countdown has officially begun for the inaugural Xi'o Sleepout, set to take place at the Union Buildings on August 8th. This event precedes Women's Day celebrations in South Africa and aims to harness the power of business to drive societal change, with a particular focus on achieving gender parity in both formal and informal sectors. Lisa Mallett, Marketing Director of Jaguar Land Rover South Africa, has stepped up to participate in this year's Sleepout, demonstrating her commitment to raising awareness and funds for women in need. As a female executive in a traditionally male-dominated industry, Mallett has navigated her way to success within the ranks of a large motor vehicle entity. Reflecting on her journey, she acknowledges the challenges of breaking into what often feels like a 'boys club.' However, with dedication, hard work, and support from sponsors who recognize her efforts, Mallett has managed to rise through the ranks. Her experience underscores the importance of mentorship and advocacy for women in leadership roles. Mallett's decision to participate in the Xi'o Sleepout was initially met with hesitation, as the prospect of spending a night outdoors pushed her outside her comfort zone. However, upon delving deeper into the initiative's objectives, she recognized the critical need for raising awareness around issues faced by women, both in business and at a more fundamental level. The experience of becoming a new mother to a daughter has further fueled Mallett's passion for supporting initiatives that address the various challenges women encounter. In discussing the significance of gender parity, Mallett highlights the unique contributions that women bring to the workforce. She emphasizes the value of empathy, work-life balance, and a quest for meaningful roles in fostering a more inclusive and dynamic workplace culture. Mallett's leadership journey serves as a testament to the resilience and dedication of women in leadership roles, while also advocating for a shift towards more empathetic and balanced work environments. Looking ahead to the Xi'o Sleepout, Mallett has nominated Kirschni Pillay, Managing Director of Mind Share South Africa, to join her in supporting this noble cause. Additionally, she issues a broad challenge to all Jaguar and Land Rover owners, regardless of gender, to rally behind the initiative and contribute towards raising funds for women in need. With a diverse pool of potential supporters, Mallett aims to leverage the collective power of individuals to drive meaningful change and support women from all walks of life. In concluding her interview, Mallett's message resonates with a call to action for both men and women to come together in support of the SheEO SleepOut. By uniting under a common cause, Mallett envisions a future where gender parity is not just an aspiration but a tangible reality, driven by the collective effort of a community dedicated to fostering positive change.