Kenyan tourism hoping for robust 2018

The tourism industry in Kenya is set for a robust year in 2018 after facing significant challenges in 2017, including disruptions caused by prolonged election periods. Stakeholders in the sector are optimistic about the upcoming year, anticipating a rebound in business and visitor numbers. Bobby Kamani, the Managing Director of Zuri Group Global, shared his insights on the industry's outlook in an interview with CNBC Africa. Reflecting on the difficulties faced in 2017, Kamani acknowledged that the election period led to a decrease in tourism activity, with noticeable cancellations during the August month. However, he highlighted a positive trend from October onwards, indicating a recovery in business despite the re-election. Kamani expressed cautious optimism, noting that while challenges remain, lessons learned from past mistakes are guiding industry players towards a more resilient approach. One key aspect emphasized by Kamani was the need to diversify and prioritize the domestic and regional tourism markets. He underscored the over-reliance on the international market in the past, pointing out that neglecting local and regional opportunities had been a significant oversight. As a result, efforts are now focused on promoting domestic tourism, with initiatives such as flexible payment plans to attract local and regional travelers. Investments aimed at stimulating growth in the domestic market have been crucial for industry players. Kamani discussed strategies like payment plans that allow tourists to spread the cost of their holiday over time. Additionally, the introduction of new airlines flying into Ukunda has been a positive development, enhancing accessibility and visitation to key tourist destinations. The efforts to diversify markets and tourism products have also been acknowledged, with Kamani praising the government and the Ministry of Tourism for their proactive approach. He commended the hard work and dedication displayed in marketing Kenya as a destination, particularly amidst challenges. The recent declaration by President Uhuru Kenyatta to implement visa-free travel for all Africans was seen as a significant boost for the industry, potentially attracting a broader range of visitors to the country. Looking ahead to 2018, Kamani outlined the focus on strengthening operations at the Indian Reef while also considering expansion plans for Safari Box and Safari Lodges across Kenya. The priority remains on revitalizing existing products and services before venturing into new ventures, with a steady and strategic approach guiding future investments. In conclusion, the optimism expressed by Bobby Kamani and other industry stakeholders points towards a promising year for Kenyan tourism in 2018. While challenges may persist, the resilience and adaptability of the sector, coupled with supportive government initiatives, are expected to drive growth and recovery in the coming months.