What you need to know about the digital TV transition

LG Electronics South Africa is at the forefront of the digital TV transition in Africa, particularly focusing on the analog to digital migration. The company's Go-To-Market Manager, Dean Daffue, shared insights on how LG is taking a new approach to ensure the deadline for the transition is met by June 2019. In a recent interview with CNBC Africa, Daffue discussed various region-specific initiatives and highlighted the key role that LG is playing in driving the adoption of digital TV technology. When asked about the delays in the migration process, Daffue attributed it to the fear of change and the need to change customers' perception of digital TV. He emphasized that LG has been proactive in incorporating digital tuners into their TVs for the past four years, enabling customers to access HD signals without the need for additional setup boxes. This not only promotes the use of digital TV but also showcases the capabilities of LG TVs. A key incentive that LG is pushing in the transition to digital TV is the diversity of program choices. Daffue explained that digital TV offers around 15 free-to-air channels, including popular channels like SABC and ETV in HD, as well as audio bouquets similar to music streaming services. This expanded content offering, along with built-in decoders in LG TVs, ensures that customers can easily access high-quality programming without the need for external devices. In terms of success and barriers, Daffue highlighted LG's progress over the past few years in bridging the digital divide. One of the main obstacles has been customer uncertainty about the need for setup boxes or digital TVs. LG has addressed this by educating customers that their TVs are capable of receiving digital signals without additional equipment. By showcasing the benefits of digital tuners, such as improved picture and audio quality, LG has been able to drive adoption and facilitate the migration process. Regarding the identification of digitally enabled LG TVs, Daffue explained that models from 2014 onwards are equipped to receive digital signals. Customers can easily check their TV settings to verify if their device is digitally ready by searching for both digital and analog signal options. By making the transition to digital seamless and cost-effective, LG aims to provide a hassle-free viewing experience for consumers, without the need for setup boxes. In conclusion, LG Electronics South Africa is paving the way for the digital TV transition in Africa by offering innovative solutions and driving consumer awareness. By leveraging built-in digital tuners, LG TVs provide access to a wide range of free-to-air channels, ensuring high-quality entertainment for all viewers. With a focus on simplicity, quality, and accessibility, LG is leading the charge towards a digital future in the region.