Brand Kenya Board set to unveil Made in Kenya Initiative

Brand Kenya Board is set to unveil the Made in Kenya Initiative, aimed at positioning goods and services from Kenya as authentic, organic, and high quality in the global market. The initiative is set to launch in August as part of the Kenya Trade Week. Floice Mukabana, the Ag. CEO of Brand Kenya Board, highlighted the importance of creating a unique identifier for Kenyan products to ensure they are easily recognized in the market. This identifier will signify that the products have met certain quality standards and are authentic. Mukabana emphasized the need for Kenyan products to be associated with high quality and originality, similar to renowned brands like Apple or Mercedes Benz from other countries. The goal is for consumers, both locally and globally, to see the 'Made in Kenya' mark and immediately connect it with superior goods. Despite Kenya's current exports amounting to $5.75 billion, the launch of the Made in Kenya initiative aims to further promote the country's products and enhance their competitiveness in the international market. The initiative seeks to leverage Kenya's niche products such as tea, coffee, flowers, and industrial goods to gain a stronger foothold in regional markets. Through effective branding and communication strategies, Brand Kenya Board hopes to drive adoption of the 'Made in Kenya' mark and showcase the value it brings to both the products and the country as a whole. By highlighting the authenticity and quality of Kenyan goods, the initiative strives to level the playing field for Kenyan products globally and establish Kenya as a reputable source of premium goods.