JOOX, DSTV partner to provide music streaming service

JOOX, a music streaming service owned by Tencent, is making waves in South Africa by changing the way Africans access music and TV through a strategic partnership with DSTV. Thabiet Ali, the Chief Commercial Officer at Tencent Africa, recently joined CNBC Africa to discuss the exciting developments. Ali revealed that JOOX is not shying away from competition and is ready to take on industry giants like Apple Music. The key focus for JOOX is to provide a locally focused streaming service that showcases a mix of international hits and a substantial collection of local music, including exclusive tracks. By offering a diverse range of music options, JOOX aims to cater to the varied tastes of South African consumers. The partnership with DSTV marks a significant milestone for JOOX as it expands its reach across Africa. While the initial rollout is in South Africa, the long-term goal is to extend the partnership to other DSTV territories. This exciting collaboration will enable music enthusiasts to access a wide range of African music, transcending borders and celebrating the rich diversity of the continent's musical talents. In addition to music streaming, JOOX is also venturing into other areas of entertainment by partnering with various events and festivals in South Africa. By engaging with different genres and levels of music consumption, JOOX is making its mark in the local music scene and building a strong presence in the industry. Despite a slow start, JOOX has witnessed a significant increase in user numbers, indicating a growing interest in music streaming services in the region. With the introduction of competitors like Spotify, the music consumption landscape in Africa is evolving rapidly, creating new opportunities for platforms like JOOX to thrive. Currently, JOOX boasts over 100 million registered users across nine territories, with South Africa being the first African market to launch the service. The platform's strong user base reflects the growing demand for music streaming services in the region and underscores JOOX's position as a leading player in the industry. When it comes to the target audience, JOOX is aiming to appeal to a wide range of South Africans, including subscribers of DSTV premium and compact packages. The platform offers a diverse selection of music genres, from pop and house music to indigenous sounds like Gqom and Afrikaans music. Furthermore, JOOX is evolving to include gospel music, catering to a growing segment of listeners interested in spiritual and inspirational songs. To access JOOX through DSTV, users can simply download the JOOX app and follow a few easy steps to register. The seamless integration of JOOX with DSTV's platform ensures a convenient and user-friendly experience for music lovers. Overall, JOOX's partnership with DSTV represents a significant milestone in the evolution of music streaming in South Africa. By offering a rich tapestry of music genres and embracing local talent, JOOX is changing the way Africans experience and engage with music, paving the way for a vibrant and dynamic music culture in the region.