Bonang Matheba opens up about her businesses, failures and launches House of BNG
In this CNBC Africa special, public figure and entrepreneur Bonang Matheba talks about her business ventures, reflects on her successes and failure and reveals what’s in store for the House of BNG in future.
Thu, 28 Mar 2019 08:54:54 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- Bonang Matheba's venture into the champagne industry with House of BNG was driven by her passion for Champagne and desire to create a luxury brand reflective of her identity.
- Lessons learned from past business failures, such as the BabyStar handbag range, have shaped Bonang's approach to new ventures, emphasizing thorough planning and knowledge.
- Authenticity remains a cornerstone of Bonang's influencer strategy, ensuring that brand partnerships align with her values and resonate with her audience.
Bonang Matheba, a renowned public figure and successful entrepreneur, recently sat down for an exclusive interview with CNBC Africa to discuss her business ventures, achievements, failures, and the exciting launch of House of BNG. Bonang's journey has been nothing short of inspirational, from attending a United Nations summit in India to advocating for gender equality and female empowerment. In the interview, she delved into the business case for her venture into the champagne industry with House of BNG, highlighting the organic process that led to the creation of her MCCs (Méthode Cap Classique). Drawing inspiration from her personal brand and love for Champagne, Bonang saw an opportunity to commercialize her passion and create a luxury beverage brand that reflects her identity and story.
House of BNG aims to reach customers who appreciate quality and luxury, offering them a taste of South African excellence. With plans to expand the brand globally, Bonang envisions House of BNG becoming a household name synonymous with sophistication and elegance. Despite the challenging economic climate in South Africa, Bonang is confident in the market's resilience and the ability of her brand to stand out with its distinct taste and quality.
Reflecting on past business ventures, Bonang shared a valuable lesson from a failed handbag range startup called BabyStar. The experience taught her the importance of thorough planning and knowledge in any business endeavor, leading her to approach new ventures with caution and foresight. Bonang's resilience in the face of failure has been a defining characteristic of her success, with each setback adding to her determination to succeed.
A key theme that emerged from the interview was authenticity, a principle that guides Bonang's approach to influencer marketing and brand partnerships. By staying true to herself and aligning with brands that resonate with her personality and values, Bonang has built a strong and loyal following that appreciates her genuine endorsements and authentic engagement.
Looking ahead, Bonang emphasized the importance of self-awareness and staying true to one's strengths. While open to new opportunities, she remains focused on her core areas of expertise, such as broadcasting and production. Through her production company, Bonang My Tippa Entertainment, she continues to create compelling content that resonates with audiences worldwide.
In closing, Bonang shared her sources of inspiration, drawing from everyday interactions with her audience, her mother's strength, and influential figures like Oprah Winfrey and Ryan Seacrest. Her enduring work ethic and commitment to personal growth serve as a beacon of motivation for aspiring entrepreneurs and individuals seeking to make a positive impact in the world.
As Bonang navigates the next phase of her career, including potential forays into new industries and investments, her journey serves as a testament to the power of resilience, authenticity, and unwavering self-belief. With House of BNG poised for global success and Bonang's continued dedication to her craft, the future looks bright for this trailblazing entrepreneur.