MultiChoice CEO: Where the additional 1.6 million subscribers are coming from

MultiChoice, the television broadcasting group that recently separated from Naspers, has reported a significant increase in subscribers for the annual performance ended in March this year. The company added 1.6 million subscribers, signaling a 12% year-on-year growth. In a recent interview with CNBC Africa, MultiChoice CEO, Calvo Mawela, discussed the strategies behind this growth and the company's plans to navigate the increasingly competitive landscape of the television industry. Despite facing challenges from new players in the market like Netflix, MultiChoice remains optimistic about its future prospects. Mawela emphasized the importance of adapting to evolving consumer preferences and technological advancements. He acknowledged the shift towards online viewing and highlighted the company's efforts to explore online platforms as a means of reaching a broader audience. One of the key initiatives mentioned by Mawela is the potential move of sports content to Showmax, MultiChoice's online platform. While this move presents both risks and opportunities, Mawela expressed confidence in the company's ability to innovate and meet changing market demands. Additionally, MultiChoice is looking to launch a T-sles product that would offer a dish-free viewing experience, catering to customers' preference for convenience. Despite the rise of online streaming services and the changing media landscape, MultiChoice remains focused on expanding its reach and retaining its subscriber base. The company recognizes the importance of local content and personalized offerings in retaining customers amid growing competition. By investing in quality content and enhancing its online platforms, MultiChoice aims to stay ahead of the curve and continue its growth trajectory. As technology continues to shape the television industry, MultiChoice is committed to staying agile and adapting to the evolving needs of its diverse audience.