Lucara’s Naseem Lahti on how she continues to break barriers in male dominated diamond industry
Botswana would benefit from branding some of its diamonds. That's according to Naseem Lahti, Managing Director of Lucara, founder of Botswana's two largest diamonds. She spoke to CNBC Africa’s Godfrey Mutizwa about this and diversity in the industry.
Wed, 06 Nov 2019 16:38:57 GMT
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AI Generated Summary
- Naseem Lahti's leadership in Lucara symbolizes overcoming gender barriers and championing diversity in the diamond industry.
- Lucara's groundbreaking initiatives, such as the introduction of XRT machines and record-breaking diamond production, position the company as a global industry leader.
- Lahti advocates for full beneficiation, sustainability, and the branding of Botswana diamonds as key strategies for growth and market differentiation.
Lucara's Managing Director, Naseem Lahti, is a pioneer in the diamond industry, breaking barriers in a traditionally male-dominated field. In a recent interview with CNBC Africa's Godfrey Mutizwa, Lahti shared insights on the importance of diversity in the industry and the potential for Botswana to brand its diamonds for global recognition.
Lahti's journey in the industry has been a mix of challenges and triumphs. She highlighted how working with both unprogressive and progressive men in her career has shaped her into a stronger leader. Transitioning to Lucara, where she found a supportive team of progressive men, Lahti emphasized the impact of mentorship and guidance in her professional growth. As the first female Managing Director in Botswana's diamond mining sector, Lahti considers this achievement one of her greatest milestones.
Discussing Lucara's vision and contributions to Botswana's diamond sector, Lahti emphasized the company's innovation and commitment to setting global benchmarks. Lucara's introduction of XRT machines, as well as the production of record-breaking diamonds have solidified its position as a leader in the industry. Lahti also underscored the importance of beneficiation and sustainability, aligning with the government's industrialization agenda.
Lahti expressed optimism in the government's supportive rhetoric towards the mining sector, particularly in driving full beneficiation. While acknowledging the importance of practical government support, she commended President Masisi's leadership and expressed hope for the realization of his vision. Lahti firmly believes in the possibility of achieving full beneficiation, emphasizing the need for sustained efforts and collaborative initiatives.
Drawing attention to the concept of branding Botswana diamonds, Lahti passionately advocated for showcasing the country's unique offerings to the global market. Citing her personal journey as a testament to the benefits of Botswana's diamond industry, Lahti emphasized the potential impact of branding on attracting millennial consumers and enhancing societal sustainability.
In response to queries about industry profitability and Africa's industrialization prospects, Lahti maintained a positive outlook on both fronts. She discussed the significance of strategic cost management in ensuring profitability and expressed openness to exploring opportunities beyond Botswana based on economic viability and ethical considerations. Lahti hinted at potential future expansions while emphasizing the need for rigorous due diligence to ensure alignment with the company's values and principles.
As Lucara continues to push boundaries in the diamond industry under Naseem Lahti's leadership, the company's commitment to innovation, sustainability, and inclusive growth remains at the forefront of its strategic agenda.