Unilever CEO: We are playing the long game on Africa

Unilever CEO, Alan Jope recently sat down with CNBC Africa's Godfrey Mutizwa to discuss the company's plans for South Africa and the rest of the continent. Jope expressed his deep personal connection to Africa, particularly South Africa, where his parents spent the final years of their lives. He highlighted the importance of South Africa as a gateway into Africa for Unilever, noting the country's significant role in the company's operations. Jope emphasized Unilever's long-term strategy in Africa, focusing on playing the 'long game' and investing for the future. With a 90-year history, Unilever plans in 10 and 100-year increments, aligning with the promising demographic trends and economic growth projections for Africa. Jope acknowledged Africa's young population and its potential for continued growth and development. He emphasized the importance of staying sensitive to local needs and preferences, ensuring that Unilever's brands and products resonate with African consumers. In South Africa, Jope highlighted the company's efforts to provide high-quality, affordable products to meet the needs of consumers facing economic challenges. Unilever has made significant capital investments in South Africa, operating seven factories and directly employing over 3,000 people. Jope also shared the stories of indirect employment opportunities created by Unilever, such as ice cream vendors who have been trained and empowered to become financially independent. Beyond South Africa, Unilever operates in four key areas in Africa, including Francophone West Africa, Ghana, Nigeria, East Africa, and Southern Africa. The company has observed rapid growth in markets like Ethiopia, Tanzania, Ghana, and other parts of Southern Africa. Unilever's strategy focuses on investing in high-growth markets adjacent to its key hubs in Southern, West, and East Africa. Jope discussed the importance of African countries increasing intra-African trade through initiatives like the Africa Continental Free Trade Area. However, he stressed the need for continued investment in Africa's infrastructure to support efficient movement of goods across the continent. Overall, Jope expressed confidence in Unilever's commitment to Africa, stating that the company will continue to invest and serve the region for decades to come.