#MeetingsAfrica2020: Craig Newman on the role of conferences in creating jobs for young people

The Global Association of the Exhibition Industry President, Craig Newman, recently spoke to CNBC Africa's Fifi Peters about the potential role and impact conferences can have in creating jobs for the youth. Ufis, the global association for the exhibitions industry worldwide, recognizes the platform at Meetings Africa as an opportunity to engage with industry role players about the value of being a member and the benefits it can bring to their regions. Newman highlighted the main focus of Ufis, which is working collaboratively for the growth of the exhibitions industry globally. This includes opportunities for regulating behavior, consolidating education, and developing young talent to enter the industry. The organization also aims to represent the exhibitions industry as a significant contributor to global economies. Newman stressed the importance of providing informative support during challenging times, such as the impact of the coronavirus on the industry. He mentioned that Ufis strives to ensure that trade on exhibition platforms can continue despite external factors affecting events. South Africa has played a leading role in hosting major exhibitions and conferences on the continent due to its experience, expertise, and infrastructure. With exhibitions in the country dating back over a hundred years, South Africa has built a reputation for delivering high-quality events. However, Newman emphasized the need for this success to extend beyond South Africa and reach other regions across the continent. He highlighted the challenges faced by neighboring countries and outlined the necessity of changing perceptions and improving infrastructure to attract more global conferences and events. Newman underscored the importance of collaboration among African nations to present a unified and appealing market to the rest of the world. The interview also addressed the issue of youth unemployment in Africa and the potential impact of the conferencing and exhibition industry in addressing this challenge. Newman discussed initiatives by Ufis aimed at supporting young people in the industry, such as the Next Generation Grant initiative. This program allows young individuals to gain skills and experience within the exhibitions industry, increasing their employability. Ufis has also enhanced its educational offerings and promotes skills development through various programs and grants. Newman highlighted the success of South African participants in these initiatives and encouraged young people to explore the educational resources available on the Ufis website. The interview shed light on the significant role that conferences and exhibitions can play in creating job opportunities for young individuals in Africa, emphasizing the importance of investing in skills development and education within the industry.