#MeetingsAfrica2020: UCB’s Rosemary Kobutagi on Uganda as an investment destination

Uganda Convention Bureau's Head, Rosemary Kobutagi, exudes confidence as she showcases Uganda as a prime investment destination. With a focus on the various types of meetings that attract interest in the country, such as incentives, scientific, and agricultural gatherings, Uganda's unique offerings are drawing attention from investors and event organizers globally. The East African nation stands out for its expertise in viral research management and tropical disease management, making it a hub for scientific conferences. Moreover, with a strong emphasis on organic farming and minimal use of GMOs, Uganda is a hotspot for events centered around organic food production and indigenous seed research. One of Uganda's key selling points is its untouched and pristine natural beauty, with vast expanses of landscapes that have remained unspoiled for millions of years. This biodiversity has positioned Uganda as a sought-after destination for agriculture and tourism, boasting 10 national parks and 12 wildlife sanctuaries. Notably, the country is famed for its mountain gorillas and burgeoning ecotourism sector, solidifying its reputation as a green and conservation-centric nation. Uganda Convention Bureau has already been successfully hosting around 50 meetings annually, with more significant events on the horizon. The bureau's confidence in further increasing this number to potentially 60, 70, or even 80 conferences in the capital city of Kampala reflects the country's capacity and readiness to cater to large-scale events. With a plethora of five-star conference venues and hotels like the Speke Resort, Munyonyo, and Commonwealth, Uganda can accommodate up to 10,000 delegates effortlessly. In a noteworthy departure from traditional indoor conference settings, Uganda offers the unique experience of hosting events outdoors by the lakeside, providing attendees with a refreshing and scenic ambiance. This outdoor conferencing option is a distinctive feature that sets Uganda apart from other destinations and adds to its appeal as a meeting hotspot. Despite the fierce competition in the meetings industry within Africa, Uganda remains a standout choice for event organizers. The country's commitment to nature conservation, organic agriculture, and warm hospitality has become a magnet for those seeking new and pristine destinations. While many conferences gravitate towards South Africa or Northern Africa, Uganda's central location and array of offerings make it a compelling choice for those looking for novelty and adventure. Rosemary Kobutagi's unwavering belief in Uganda's potential as a premier investment destination shines through as she highlights the country's unique selling points and readiness to welcome a growing number of meetings in the upcoming years. With its blend of scientific expertise, agricultural innovation, and untouched natural beauty, Uganda is carving a niche for itself in the global meetings landscape.