Tiekie Barnard on COVID-19 impact & what to expect from the Africa Shared Value Leadership e-Summit

Companies across Africa have swiftly responded to the challenges brought on by the COVID-19 pandemic, stepping up to provide crucial community emergency relief efforts. The need for ongoing social relief remains a top priority for a network of African purpose-led shared value companies and leaders. In a recent interview with CNBC Africa, Tiekie Barnard, the CEO of the Shared Value Africa Initiative, highlighted the importance of practicing shared value principles in preparation for such unforeseen crises. Barnard emphasized the resilience of organizations that have been proactive in incorporating social impact and environmental sustainability into their business models. These companies were better equipped to weather the storm of the pandemic, in stark contrast to those that were unprepared and subsequently faced closures and job losses. Companies embracing shared value, such as SafariCom and KCB Group in East Africa, as well as Old Mutual and Abbott in South Africa, have exemplified exceptional leadership during the crisis. Their innovative initiatives have not only supported their communities but also paved the way towards economic recovery. In contrast to the international media's astonishment at Africa's relatively low infection and mortality rates, Barnard underscored the continent's resilience in handling the pandemic, attributing it to prior experiences with outbreaks like Ebola. While recognizing the challenges in testing and data accuracy, she emphasized Africa's resourcefulness and adaptability in facing such global crises. Looking ahead, Barnard shared insights into the upcoming Shared Value Africa Summit, which will mark its first virtual edition this year. The summit, scheduled from the 2nd to the 5th of June, will feature sector-specific focus days, addressing key areas such as financial services, healthcare, entrepreneurship, and innovation post-COVID-19. This revamped structure aims to engage participants through webinars and discussions led by industry experts and high-profile CEOs from across the continent. The summit's emphasis on purpose-driven leadership highlights the importance of collective impact and collaboration in shaping a new future post-pandemic. Barnard's message to attendees stresses the significance of sharing knowledge and fostering connections within the shared value community. As the summit continues to attract renowned business leaders and emerging entrepreneurs, it serves as a platform for learning, inspiration, and the exchange of ideas in building a more sustainable and socially responsible business ecosystem.