Africa’s best brands, ranked
The Brand Africa 100, Africa’s best brands report celebrated its 10th year of its global launch and continues to shine a light on Africa’s brand value conscious. Over the past 10 years the report has shown that only 20 per cent of the brands that Africans value, are made in Africa, this is a challenge to African business people and entrepreneurs to create and aspire to fully embrace proudly African produce. Joining CNBC Africa for this discussion are Thebe Ikalafeng, Founder and Chairperson of Brand Africa, Geoffrey Odundo, CEO of the Nairobi Stock Exchange and Karin Du Chenne, Chief Growth Officer at Kantar.
Wed, 27 May 2020 11:31:34 GMT
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AI Generated Summary
- The Brand Africa 100 report celebrated its 10th year, revealing that only 20% of African-valued brands are made in Africa, highlighting the need for more local production and promotion.
- The discussion emphasized the importance of African entrepreneurs and business people taking pride in locally made products to enhance the continent's brand presence internationally.
- The panel encouraged African companies to focus on innovation, quality, and consistency to compete effectively on a global scale and boost the continent's economy.
Africa’s best brands report celebrated its 10th year of its global launch, shedding light on Africa’s brand value consciousness. The Brand Africa 100, a report that ranks Africa's best brands, highlighted the significant challenge that only 20% of the brands Africans value are made in Africa. This poses a challenge to African entrepreneurs and business people to embrace and promote proudly African products. The discussion on CNBC Africa delved into the importance of boosting African brands and creating more local value. Thebe Ikalafeng, Founder and Chairperson of Brand Africa, Geoffrey Odundo, CEO of the Nairobi Stock Exchange, and Karin Du Chenne, Chief Growth Officer at Kantar, highlighted the need for African businesses to take pride in locally produced products and work towards enhancing the brand presence on the continent. The panel emphasized the importance of promoting African brands to boost the continent's economy and improve the perception of locally produced goods globally. Ikalafeng stressed that African brands need to focus on innovation, quality, and consistency to compete on a global scale. The report showcased brand success stories from various industries, encouraging other African companies to follow suit. Overall, the discussion highlighted the potential for African brands to grow and make a significant impact on the global market.
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