Africa’s best brands, ranked

Africa’s best brands report celebrated its 10th year of its global launch, shedding light on Africa’s brand value consciousness. The Brand Africa 100, a report that ranks Africa's best brands, highlighted the significant challenge that only 20% of the brands Africans value are made in Africa. This poses a challenge to African entrepreneurs and business people to embrace and promote proudly African products. The discussion on CNBC Africa delved into the importance of boosting African brands and creating more local value. Thebe Ikalafeng, Founder and Chairperson of Brand Africa, Geoffrey Odundo, CEO of the Nairobi Stock Exchange, and Karin Du Chenne, Chief Growth Officer at Kantar, highlighted the need for African businesses to take pride in locally produced products and work towards enhancing the brand presence on the continent. The panel emphasized the importance of promoting African brands to boost the continent's economy and improve the perception of locally produced goods globally. Ikalafeng stressed that African brands need to focus on innovation, quality, and consistency to compete on a global scale. The report showcased brand success stories from various industries, encouraging other African companies to follow suit. Overall, the discussion highlighted the potential for African brands to grow and make a significant impact on the global market.