Sorbet CEO on customer safety & hygiene practices during COVID-19

Sorbet, a popular nail and beauty business with branches nationwide, has recently reopened its salons following the easing of lockdown restrictions. Linda Sinclair, the CEO of Sorbet, joined CNBC Africa to discuss the safety and hygiene protocols the company has put in place to ensure the well-being of both employees and guests during the ongoing COVID-19 pandemic. Sinclair expressed confidence in Sorbet's ability to protect its customers and staff by implementing rigorous hygiene practices and following government-mandated regulations. She highlighted that the company had revamped its existing protocols to include additional hygiene measures aimed at maintaining a safe environment within their salons. These measures include temperature checks, registration upon entry, completion of screening questionnaires, mandatory mask-wearing for employees, and increased sanitization of surfaces and common areas. Despite the challenges posed by the pandemic, Sinclair emphasized that Sorbet is committed to supporting its franchise partners and ensuring the continued operation of their stores. The temporary closure of businesses during the lockdown significantly impacted the company's revenue, with ongoing constraints such as social distancing and limited staff capacity further affecting sales. Sinclair acknowledged the uncertainty surrounding the long-term financial impact of the pandemic but remains optimistic about Sorbet's ability to adapt and sustain its business operations. While the current revenue from treatments has declined, she expressed hope that the company's retail sector would continue to perform well, potentially offsetting some of the losses. As many businesses navigate the challenges of reopening amidst increasing infection rates, Sorbet remains focused on instilling confidence in its customers through stringent safety measures. Sinclair emphasized the importance of prioritizing customer safety and ensuring a positive experience to encourage repeat business. In conclusion, Sorbet's CEO, Linda Sinclair, highlighted the importance of adhering to strict hygiene protocols and government guidelines to safeguard the well-being of all individuals visiting Sorbet salons during these unprecedented times.