De Beers looks to empower the youth with its beneficiation programme

The diamond industry has a rich history, with De Beers at the forefront of innovation and inclusion. With its beneficiation programme and the Shining Light Jewelry Awards, De Beers is dedicated to providing opportunities for young people to thrive in the diamond industry. CNBC Africa recently interviewed Pat Dambe, Head of Corporate Affairs at De Beers, who shed light on the company's initiatives and the challenges they face. Dambe highlighted the success of the Shining Light programme in South Africa, Botswana, Namibia, and Canada, showcasing how former participants now own successful jewelry stores. The programme offers a platform for aspiring jewelers to showcase their talent and creativity in designing beautiful and meaningful jewelry pieces. The goal is to empower the next generation to compete in the industry. Dambe emphasized the historical challenges of entering the diamond industry, which was traditionally dominated by family dynasties. However, with a shift towards corporatization and ethical best practices, the industry has opened up to new players, leveraging innovation and technology. Despite the industry's complexities, Dambe stressed the importance of passion and dedication for success, likening the journey to entering the high-end fashion industry. She acknowledged the need for inclusivity and breaking barriers to entry for aspiring individuals. In terms of economic impact, Dambe highlighted the significant skills development and investment De Beers is making in nurturing new talent. The company's beneficiation strategy aims to diversify skills and opportunities within producing partner countries, contributing to economic growth and sustainability. Looking ahead, Dambe shared De Beers' commitment to expanding its initiatives, particularly with the African Continental Free Trade Area in focus. While currently operating in three African countries, including Botswana, South Africa, and Namibia, De Beers envisions extending its reach and expertise to other regions globally, fostering collaboration and knowledge sharing across borders. The company's focus on empowering youth and fostering innovation underscores its dedication to shaping the future of the diamond industry.