CrossBoundary’s Jake Cusack on where he sees opportunities in Africa

CrossBoundary Group, a firm focused on underserved markets, is partnering with Brown Advisory to channel investments into markets that are historically overlooked. With offices in six African countries, including Nairobi, CrossBoundary aims to bring capital to where it is most needed. The collaboration with Brown Advisory, a US asset manager with over $100 billion in assets, highlights the shift towards inclusive, sustainable investing that incorporates environmental, social, and governance (ESG) factors. Jake Cusack, Co-founder & Managing Partner of CrossBoundary, emphasizes the importance of directing capital towards areas that require it the most to foster growth and development. As investors increasingly recognize the significance of ESG considerations, the partnership signals a new approach to investment decisions, prioritizing impact and sustainability. The focus is on identifying bankable projects in Africa that can attract the necessary funding to drive innovation and progress. With a track record of advising on over $600 million in investments on the continent, CrossBoundary is poised to continue facilitating impactful investment opportunities. Cusack cites the resilience of African companies, particularly evident during the challenges posed by the COVID-19 pandemic, as a testament to the region's potential for growth and sustainability. Amidst the ongoing implementation of the African Continental Free Trade Area, which promises increased access to diverse markets, there is a growing interest in investing in Africa's infrastructural and digital sectors. The expansion of the digital economy, including FinTech and mobile money services, presents significant opportunities for investors looking to capitalize on the region's technological advancements. Additionally, the urgent need to provide electricity to over 600 million people in Africa underscores the potential for investments in the energy sector. Cusack acknowledges South Africa's strong financial and capital markets but highlights the focus on underserved markets for capital deployment. While South Africa remains an attractive investment destination, CrossBoundary aims to target regions where investment is lacking, forging partnerships to leverage existing expertise and infrastructure. Key markets of interest for CrossBoundary include Kenya, Nigeria, Ghana, Ivory Coast, as well as emerging opportunities in Malawi, Zambia, and other Francophone markets. By identifying and supporting ventures in these underserved markets, CrossBoundary and Brown Advisory are paving the way for sustainable, impactful investments in Africa.