Guinness urges women to challenge stereotypes with “No Apologies”

In commemoration of Women's History Month, Guinness Nigeria has unveiled a short film documentary titled 'No Apologies', which aligns with this year's theme 'Choose to Challenge'. The documentary features the stories of five women who are breaking stereotypes in their respective fields. Adenike Adebola, the Marketing Director of Guinness Nigeria, sat down with CNBC Africa to shed more light on the company's aim to inspire women and promote diversity. Adebola explained that the selection process for the featured women was focused on highlighting strong, driven, visionary women who are on a mission to be true to themselves. The intention behind the documentary was to encourage women to fearlessly pursue their ambitions and refuse to be sidelined by societal norms. The title 'No Apologies' symbolizes the brand's ethos of having the confidence to carve one's path without feeling the need to apologize for being ambitious or daring to venture into traditionally male-dominated fields. Adebola emphasized the importance of empowering women to challenge stereotypes and create a new narrative. As the discussion shifted to the state of gender balance and diversity in corporate Nigeria, Adebola acknowledged that there is still progress to be made. While Guinness Nigeria has made strides in promoting gender diversity within its organization, Adebola urged companies to make a concerted effort to elevate women in leadership positions and create an inclusive environment. She highlighted the importance of women advocating for themselves and pushing for change within the corporate landscape. Additionally, Adebola shared that Guinness Nigeria recently launched a resource platform for women going through menopause, emphasizing the need to support women at all stages of their career. The company's initiatives reflect a commitment to enabling women to thrive in the workplace and challenging societal norms that may hinder their progress. Overall, Guinness Nigeria's 'No Apologies' campaign serves as a powerful call to action for women to embrace their ambitions unapologetically and defy limiting stereotypes.