How Rwanda’s Eat Green is empowering women through the agriculture value chain

Rwanda's Eat Green Trading is revolutionizing the agriculture value chain by creating a seamless bridge between farmers and consumers. The CEO and Co-founder, Ornella Bisamaza, sat down with CNBC Africa to discuss how Eat Green is empowering women and promoting healthy eating in the region. Bisamaza highlighted the key factors that set Eat Green apart from its competitors and shared insights into the positive consumer reaction the platform has received. At the core of Eat Green's mission is the goal to provide a reliable source of income for farmers while ensuring consumers have access to fresh, high-quality produce. By connecting farmers with clients through their platform, Eat Green guarantees a consistent source of income for farmers, thus elevating their economic status over time. Not only does this benefit farmers financially, but it also creates a safe and efficient business model for both farmers and consumers. Consumers can track the origin of the produce they purchase, knowing that Eat Green prioritizes safety and quality. Bisamaza emphasized that Eat Green is not solely focused on profits but also on promoting healthy habits within the community. By encouraging healthy eating and educating consumers on nutrition, Eat Green aims to lower rates of obesity, malnutrition, and chronic diseases in Rwanda. The platform serves as a catalyst for change by making healthier food options more accessible and convenient for consumers. In a competitive market with existing players like Grosswells, Eat Green stands out with its unique approach to nutrition and agriculture. The platform is not just a business but a movement to revolutionize the perception of farming as a career. By engaging both older and younger individuals in agriculture, Eat Green is reshaping the industry and fostering a culture of sustainability and wellness. Consumer feedback for Eat Green has been overwhelmingly positive, with customers praising the freshness and cleanliness of the products delivered. Beyond just providing produce, Eat Green also offers valuable insights to consumers on how to improve their diets and lead healthier lifestyles. Despite not being a nutritionist, the platform guides consumers towards making informed dietary choices based on their individual health needs and activity levels. Overall, Eat Green's innovative approach to the agriculture value chain is making waves in Rwanda's economic landscape. By empowering women, promoting healthy eating habits, and fostering a sense of community well-being, Eat Green is not just a business venture but a holistic movement towards a healthier and more sustainable future.