Mdundo, Vodacom Tanzania partner to launch music bundle

Mdundo, the popular music streaming service, has recently announced a groundbreaking partnership with Vodacom Tanzania to offer special streaming playlists exclusively to telco subscribers in the region. This strategic move is a part of Mdundo's ambitious expansion plans across Africa, with a focus on providing unique music experiences to users. In a recent interview with CNBC Africa, CEO Martin Nielsen shed light on the company's growth strategies and future prospects. Nielsen expressed his excitement about the partnership with Vodacom Tanzania, highlighting the importance of telco collaborations in driving Mdundo's growth trajectory. The exclusive music bundle offered through this partnership aims to deliver fresh and curated music content to customers, enhancing their overall music streaming experience. Nielsen also discussed Mdundo's expansion plans, revealing that the company is targeting a total of 21 African countries by June 2022. Currently focusing on key markets such as Tanzania, Kenya, Nigeria, and Ghana, Mdundo is set to launch additional telco partnerships in these regions by the end of the year. The company's recent fundraising efforts, which saw them raise $6.4 million, are aligned with their goal of establishing a strong presence in the African music streaming market. Nielsen emphasized the importance of driving monetization strategies and growing their user base to achieve a target of 18 million monthly active users by mid-2022. Despite facing challenges posed by the global pandemic, Mdundo has continued to witness steady growth in user numbers, with a projected user base of 8.5 to 9 million by June 2021. Nielsen remains confident in meeting these targets and is optimistic about the company's future prospects. Mdundo's listing on the NASDAQ North in Denmark has also been instrumental in attracting investor interest and showcasing the company's potential for long-term growth. The move has been well-received by investors, who recognize the vast opportunities in Africa's music and mobile tech sectors. Nielsen addressed the question of a potential cross-listing on African stock exchanges, stating that while Mdundo is currently focused on leveraging its listing in Denmark, they remain open to future opportunities for expanding their presence in local markets. With a strong foothold in the African music streaming landscape and a clear vision for growth, Mdundo is poised to capture new audiences and establish itself as a key player in the industry.