COVID-19: How the pandemic is creating more freelancing opportunities in Africa

The global freelance market size was estimated at $2.4 billion in 2018, with Africa accounting for only 2% of this value. However, there has been a notable increase in freelance opportunities on the continent, especially in the wake of the COVID-19 pandemic. According to Glove Newswire, the global freelance market is projected to grow at a compound annual growth rate of 15.3% from 2021 to 2026. Amadou Daffer, CEO of Gebaya Inc, sheds light on the evolving landscape of freelancing in Africa. Daffer highlights the challenges faced by both talent and employers in embracing freelancing prior to the pandemic. Many employers preferred to have a core team of permanent employees, while potential freelancers often lacked a clear understanding of the responsibilities and autonomy that come with freelancing. The shift to remote work prompted by the pandemic has led to a reevaluation of traditional employment models, with employers increasingly open to engaging freelancers for short-term projects. Despite the positive outlook reflected in Africa's 10% share of the global freelancer population, there is still significant room for growth. Daffer emphasizes the need to educate governments, businesses, and individuals on the vast opportunities presented by the freelance industry, which boasts a market size of $1.5 trillion globally, with Africa currently contributing only 1% to this figure. Daffer emphasizes the importance of formalizing freelancing to transform it into a thriving industry that can provide professional services such as digital marketing, digital sales, and more. The transition from informal to formal freelancing holds immense potential for economic growth and job creation in Africa. When considering the key sectors driving the growth of freelancing in Africa, Daffer emphasizes that professional freelancing encompasses a wide range of industries beyond digital marketing and IT. From plumbers to accountants, individuals across various professions can leverage freelancing opportunities to provide services on a flexible basis. The key lies in acquiring relevant skills that enable individuals to engage in remote work and offer their expertise to a global audience. Daffer challenges the misconception that freelancing is limited to online opportunities, emphasizing that freelance work can encompass a broad spectrum of professions and services, both in-person and remote. By broadening the narrative around freelancing to encompass diverse skill sets and industries, Africa can unlock the untapped potential of its young population and drive economic progress through freelancing opportunities.