Ranked: TikTok named world’s fastest growing brand, here’s how African firms fared

Global consumers appear not to be placing a premium on African brands. The latest rankings of the top 500 brands in the world does not feature a single African company. The list compiled by Brand Finance, sees Apple holding on to its place as the world's most valuable brand and TikTok ranking as the world’s fastest growing brand. Joining CNBC Africa is Jeremy Sampson, Managing Director at Brand Finance Africa.