Batoka Hospitality CEO on reopening the Zambezi Sands River Lodge, uplifting local communities through tourism

Batoka Hospitality Group, a leading player in the hospitality industry, is set to open the revamped Zambezi Sands River Lodge in Zimbabwe next month. The move is part of the group's vision to boost African tourism and uplift local communities. In a recent interview with CNBC Africa, Vimbai Masiyiwa, the CEO of Batoka Hospitality, shared insights into the refurbishment, investment timing, promotional activities, employment opportunities, and the business strategy amid the current challenging business environment. The transcript of the interview revealed the group's commitment to making luxury travel accessible to African travelers while also prioritizing local employment and community development. The refurbishment of the Zambezi Sands River Lodge was a significant investment for Batoka Hospitality Group. While specific numbers were not disclosed, Masiyiwa emphasized the worthwhile nature of the investment into Victoria Falls. Despite the challenging times facing the tourism industry due to the pandemic and potential future waves, the group saw an opportunity in the increasing trend of regional travel. This presented a favorable environment for launching the new hotel, with the peak travel times of August and September showing strong booking pipelines. The CEO highlighted the importance of locally sourcing produce and partnering with the community to enhance the standard of living for locals. By engaging in farming initiatives and sourcing fresh produce from the community, Batoka Hospitality aims to address challenges such as inflation and supply chain disruptions. This approach not only benefits the property but also positively impacts the community as a whole. In terms of employment, the group has increased its staff headcount, with a focus on hiring from local communities. Masiyiwa stressed the significance of investing in staff training and development, recognizing it as essential for the growth and sustainability of the business. By empowering the local workforce, Batoka Hospitality aims to create long-term opportunities and contribute to local economic development. Looking ahead, Batoka Hospitality Group is optimistic about the tourism industry in Africa, with plans to launch additional properties in the near future. While the return on investment may take longer than usual due to the current travel landscape, the group remains committed to making luxury travel accessible to a wider audience. By offering competitive pricing and targeting both regional and international markets, the group aims to position itself as a key player in the industry while also driving positive social impact. In conclusion, Batoka Hospitality Group's reopening of the Zambezi Sands River Lodge symbolizes not only a step towards revitalizing the tourism sector but also a commitment to uplifting local communities through sustainable business practices. With a focus on community engagement, staff development, and accessible luxury travel, the group sets a precedent for responsible tourism in the region.