Rwanda: A top destination for business events
Rwanda has prioritized MICE tourism as one of the drivers of its economic growth. Tourism is the country's largest foreign exchange earner with MICE playing a significant role in its growth by bringing in up to 20 per cent of all tourism revenues. This week in Rwanda, the MICE sector is buzzing with action. Nelly Mukazayire, CEO at Rwanda Convention Bureau.
Wed, 26 Oct 2022 10:46:24 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- Rwanda's MICE sector has become a key driver of economic growth, contributing significantly to tourism revenues in the country.
- Despite the challenges of the COVID-19 pandemic, Rwanda has successfully hosted a diverse range of international events, attracting MICE visitors from around the world.
- The government and private sector in Rwanda are focused on building local capacity, fostering innovation, and creating sustainable growth within the MICE tourism sector.
Rwanda's Meetings, Incentives, Conferences, and Events (MICE) tourism sector has emerged as a crucial driver of economic growth in the country. With tourism being Rwanda's largest foreign exchange earner, the MICE sector has played a significant role, contributing up to 20% of all tourism revenues. In a recent interview with Nelly Mukazayire, the CEO of the Rwanda Convention Bureau, she highlighted the tremendous growth and potential of the MICE sector in Rwanda. Despite the challenges posed by the COVID-19 pandemic, Rwanda has successfully hosted a diverse range of international events, attracting thousands of MICE visitors to the country. From high-profile conferences to industry-specific gatherings, Rwanda has positioned itself as a top destination for business events on the continent. As the MICE sector continues to thrive, there is a strong focus on building local capacity, fostering innovation, and creating sustainable growth within the industry. With a strategic vision and robust support from the government and private sector, Rwanda is poised to capitalize on the momentum in the MICE tourism sector, driving economic development and showcasing the country's potential on the global stage.
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