Unlocking East Africa’s $1.6bn digital farmers market
Investors are eyeing East Africa’s untapped fresh produce farmers market which has a market potential of $1.6 billion. CNBC Africa spoke to CEO and Founder of Tawi, Cherotich Rutto on how e-commerce is tilting the scales for African small-holder farmers.
Fri, 19 May 2023 15:02:13 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- The challenges faced by small-holder farmers in East Africa include limited market access, agricultural knowledge gaps, fragmented supply chains, and financial constraints.
- Tawi's innovative three-pillar approach - e-commerce, financial services, and value-added services - aims to address these challenges and empower farmers by connecting them directly to markets and fostering financial inclusion.
- The platform has already demonstrated tangible impacts, with farmers experiencing increased profits, improved access to markets, and enhanced efficiency in the supply chain, benefitting both farmers and commercial kitchen businesses alike.
East Africa's agricultural sector is on the brink of a digital revolution, with investors eyeing the untapped potential of the fresh produce market which boasts a staggering market potential of 1.6 billion US dollars. CNBC Africa had the opportunity to speak with Cherotich Rutto, the CEO and Founder of Tawi, a B2B digital marketplace that is reshaping the landscape for African small-holder farmers. Tawi's mission is to connect farmers directly to viable markets, providing a platform for secure e-commerce transactions, financing, and value-added services spanning from farm to fork. The platform's focus on the fresh produce value chain stems from its immense market opportunity, with Rutto highlighting the challenges faced by small-holder farmers such as access to markets, agricultural knowledge gaps, fragmented supply chains, and financial access constraints. To address these challenges, Tawi has developed a three-pillar approach: e-commerce to facilitate market access, financial services to integrate farmers into the financial ecosystem, and value-added services encompassing capacity building and input partnerships.
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