Advancing sustainability in SA’s paper manufacturing industry

The paper manufacturing industry in South Africa is often misunderstood and underappreciated. However, as Jane Molony, Executive Director at the Paper Manufacturers Association of South Africa, elucidated in a recent interview with CNBC Africa, the sector plays a vital role in the country's economy, job creation, and environmental sustainability. Contrary to popular belief, the industry is not on a decline but is rather evolving in alignment with eco-friendly practices and contributing significantly to various economic sectors. One of the key misconceptions surrounding the paper industry is the notion that it should be phased out in favor of digital alternatives to promote environmental sustainability. Molony debunked this myth by highlighting the industry's economic contributions and its essential role in job creation, particularly in rural areas. The paper sector in South Africa generated a value of 45 billion in 2022 and made a substantial contribution to the country's balance of payments. With exports of pulp amounting to 22.7 billion rands, the industry plays a crucial role in both domestic and international markets. An interesting trend observed in the sector is the gradual shift from plastic to paper and cardboard products. This transition is fueled by the increasing focus on eco-conscious consumer choices and sustainable packaging solutions. Molony pointed out that paper and cardboard are making a comeback in various product categories, such as packaging papers for household goods. This resurgence signifies a strategic move towards eco-friendly packaging alternatives, aligning with global efforts to reduce plastic usage. Job creation stands out as a significant outcome of the paper manufacturing industry in South Africa. Molony highlighted that the sector currently supports 132,000 jobs according to StatsSA, with an additional half a million livelihoods depending on the industry. The impact of the industry extends beyond mere economic contributions, as it plays a pivotal role in community development, infrastructure enhancement, and overall social upliftment. From an environmental perspective, the paper industry is embracing sustainability practices and transitioning towards a greener economy. Molony emphasized the sector's commitment to circular bio-economics, showcasing its ability to recycle up to 90% of the chemicals used in production. Additionally, the industry's focus on energy efficiency is commendable, with 60% of the sector being self-sufficient in energy supply. The industry's efforts in biodiversity conservation, water stewardship, and land rehabilitation further underline its dedication to environmental stewardship. In terms of future opportunities, Molony identified packaging and tissue products as key growth areas within the sector. The industry presents avenues for SME development, particularly in the packaging and tissue segments. Moreover, initiatives aimed at involving smallholder farmers and community-based projects highlight the industry's inclusive approach towards sustainable growth. By leveraging degraded plantations for reforestation projects and engaging local communities in agri-forestry ventures, the sector fosters holistic development and empowerment. Despite the misconceptions and challenges faced by the paper industry, Jane Molony's insights shed light on the sector's resilience, adaptability, and commitment to sustainability. As South Africa navigates the transition towards a more eco-conscious future, the paper manufacturing industry stands as a beacon of innovation and progress, driving economic prosperity, environmental responsibility, and social development.