Bash enters SA fashion market
Recent online sales reported by South African retailers point to a slowdown in digital sales compared to the Covid-19 lockdowns when shopping at a mall was prohibited. But retailers are continuing to invest in their online offering in an increasingly digital world. Joining CNBC Africa to discuss online shopping trends in Africa is Luke Jedeikin and Claude Hanan, Co-Founders, Bash.
Fri, 14 Jul 2023 12:06:54 GMT
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AI Generated Summary
- Transition from Superbalist to Bash: Luke Jedeikin and Claude Hanan, former co-founders of Superbalist, discuss their journey and the shift to Bash, highlighting the vision and investment strategies driving their new venture.
- Focus on Omni-Channel Retailing: Bash aims to go beyond traditional e-commerce by emphasizing an omni-channel approach, leveraging TFG's extensive store network to improve accessibility and delivery capabilities for South African consumers.
- Competition and Strategy: In a market dominated by global players like Shein, Bash sees competition as a driving force for innovation, prioritizing customer-centric propositions and agile responses to maintain a competitive edge.
Bash, a new fashion and lifestyle shopping platform under the Fashini Group, is making waves in the South African online shopping market. Luke Jedeikin and Claude Hanan, co-founders of Bash, recently sat down with CNBC Africa to discuss the current trends in online shopping in Africa. The conversation delved into their previous venture, Superbalist, and the transition to Bash, as well as the challenges and strategies they face in the competitive landscape of online retail. At a time when online sales are seeing a slowdown compared to the peak of the Covid-19 pandemic, Bash is positioning itself as a key player in the growing digital sphere of retail. With a focus on omni-channel retailing and addressing delivery challenges, Bash is spearheading a new era of inclusive and convenient online shopping experiences for South African consumers. The co-founders also shared insights on competing with global fast fashion giants like Shein and the importance of staying agile and customer-focused in a rapidly evolving market.
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