Leveraging technology to bridge packaging gap in East Africa
According to the National Institute of Statistics Rwanda, agriculture contributes about 27 per cent to the nation’s GDP, equivalent to about $3.5 billion. Dairy estimated contributes about 37 per cent in the agriculture sector. CNBC Africa spoke to Jonathan Kinisu, Managing Director of Tetra Pak on bridging the packaging gap in the value chain.
Wed, 02 Aug 2023 10:09:53 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- Tetra Pak's collaboration with Iñanje in Rwanda over the past 14 years has showcased the impact of technology in bridging the packaging gap in the value chain.
- The company's commitment to sustainability is evident in its climate-friendly and 100% recyclable packaging materials, reinforcing the importance of delivering eco-friendly solutions.
- Despite facing challenges such as tariff barriers and increasing operational costs, Tetra Pak remains dedicated to providing affordable and high-quality products to consumers in East Africa to drive increased consumption and promote long-life packaging.
Tetra Pak, a leading food processing and packaging solutions provider, has been making significant strides in revolutionizing the packaging industry in East Africa, particularly in Rwanda. With a strong focus on sustainability and innovation, Tetra Pak is not only providing cutting-edge packaging solutions but also contributing to the development of the agricultural sector in the region. Jonathan Kinisu, the Managing Director of Tetra Pak, highlighted the company's collaboration with Iñanje over the past 14 years, showcasing the impact of technology in bridging the packaging gap in the value chain. Tetra Pak's commitment to sustainability is evident in their packaging materials, which are designed to be climate-friendly and recyclable. The company invests heavily in research and development to continually improve its packaging solutions, with a current focus on developing the world's most sustainable package. As Tetra Pak expands its operations in East Africa, including a recent round of investments to expand its factory in Kenya, the company faces challenges such as tariff barriers and increasing operational costs. Despite these obstacles, Tetra Pak remains dedicated to delivering high-quality and affordable products to consumers in the region to drive increased consumption and promote long-life packaging as a viable solution for the future.
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