African traders keen to add value to coffee value chain
Coffee from the African continent accounts for around 12 per cent of the world’s production of coffee beans. There has been a growing view among players in the sector that the continent has the potential to reap considerable dividends from the addition of value to its coffee beans. CNBC Africa spoke to Joseph Igogo, CEO, Starteam Group LTD for more.
Mon, 14 Aug 2023 10:20:27 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- African coffee traders face challenges in exporting raw coffee beans and seek to add value to the commodity to increase profits and gain fair compensation for farmers.
- Africa has the potential to meet its own coffee consumption needs and become self-reliant, enhancing negotiating power in global markets.
- Exploring new markets in Europe, Dubai, and Southeast Asia presents opportunities for African coffee traders to expand their presence and cater to the increasing global demand for quality coffee.
Coffee from the African continent contributes about 12 per cent of the world's production of coffee beans. There has been a growing sentiment among industry players that the continent holds the potential to gain significant benefits by adding value to its coffee beans. In a recent interview with CNBC Africa, Joseph Igogo, the CEO of Starteam Group Ltd, shared insights into the challenges and opportunities faced by African coffee traders. Igogo highlighted the demand for coffee exports from Kenya to the US, with plans to explore new markets in Europe, Dubai, and Southeast Asia. He emphasized the increasing global demand for quality coffee and the need for Africa to capitalize on this trend. Igogo also discussed the importance of adding value to coffee within the continent to ensure fair compensation for farmers and improve the overall value chain. Despite the existing challenges, he expressed optimism about the potential for growth and success in the African coffee trade industry.
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