AfCFTA from the eyes of a hotelier

The momentum for the accelerated implementation of the African Continental Free Trade Area (AfCFTA) is gaining steam, ushering in new opportunities for various sectors across the continent. One such sector that stands to benefit significantly from the AfCFTA is the hotel industry. JS Anand, the CEO of Leva Hotels, sheds light on the potential advantages that the AfCFTA can offer to hoteliers in Africa. Anand emphasizes the role of small operators like Leva Hotels in complementing the region's demands, especially in countries like Rwanda where there is a need for service-level enhancements and affordable luxury hotels in the mid-scale segment. By providing a model that is cost-effective and feature-rich, smaller operators can play a crucial role in bridging the gap in the market. The AfCFTA presents a unique opportunity for the hotel industry to tap into the benefits of market integration and product development within the region. Anand highlights the challenges faced in sourcing products from outside the continent due to high import duties and logistics costs. He advocates for the creation of tourism packages that leverage the natural beauty and cultural diversity of African countries to attract visitors. Moreover, Anand underscores the importance of skills development and technology adoption in enhancing the competitiveness of African hotels. By facilitating the ease of importing skills and technology, the AfCFTA paves the way for advancements in the industry. Anand also addresses the issue of market integration, pointing out that many hotel products can be sourced locally, reducing the reliance on imports. He calls for awareness and support from AfCFTA to encourage businesses to source products within the continent, thereby promoting economic growth and self-sufficiency. Anand discusses the challenges of visa restrictions and limited air connectivity that hinder tourism within Africa. He stresses the need for relaxed visa procedures and improved air transport links to attract international visitors and boost dollar revenues. By simplifying visa processes and enhancing connectivity, African countries can position themselves as attractive tourist destinations for global travelers. The AfCFTA holds immense potential for the hotel industry in Africa, offering a platform for growth, innovation, and collaboration. By capitalizing on the opportunities presented by the trade agreement, hoteliers can drive economic development, create employment opportunities, and showcase the rich cultural heritage of the continent to the world.