Disrupting Nigeria's home repairs & services market
Clickafix says its latest funding from fast forward will enable it champion quality control in the home repairs and servicing market in Nigeria. Pawan Bhandari, Co-Founder and CEO of Clickafix says the company will scale up exceptional home services in Lagos and Abuja. He joins CNBC Africa for this discussion.
Mon, 18 Sep 2023 15:19:36 GMT
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AI Generated Summary
- Significance of Quality Control in Meeting Consumer Demand
- Innovative Solutions to Address Economic Pressures and Enhance Affordability
- Outlook on Market Growth and the Importance of Standardization
Clickafix, a leading home repair and service provider in Nigeria, has recently secured funding from Fast Forward to enhance quality control in the country's home repairs and servicing market. Pawan Bhandari, the Co-Founder and CEO of Clickafix, shared insights on the company's plans to expand exceptional home services in Lagos and Abuja during a recent interview with CNBC Africa.
Nigeria, with a population of over 221 million and the largest economy in Africa, presents a vast market for home repairs and services. Bhandari highlighted the growth potential in the market, fueled by the expanding middle class and the increasing number of people owning homes. The recurring nature of home repair needs further bolsters the market's growth prospects.
Quality control emerged as a crucial aspect for Clickafix, considering the rising demand for superior services with the uptick in income levels. Bhandari emphasized the company's commitment to delivering transparent, accountable, and easily accessible services to meet the evolving consumer expectations.
The conversation delved into the intricacies of maintaining quality standards while optimizing pricing and service delivery. Bhandari outlined Clickafix's approach to ensuring top-notch service quality, starting with rigorous vetting and training processes for service providers. The company's Clicker Fix academy focuses on enhancing technical skills and fostering behavioral competencies among artisans.
To monitor and uphold service quality, Clickafix leverages a combination of internal processes, technology solutions, and a dedicated customer service team. This multi-faceted approach enables the company to consistently deliver satisfactory experiences to its customers.
In the face of economic challenges and mounting inflation, Clickafix has introduced innovative solutions to alleviate financial burdens on consumers. The company offers an annual subscription model, where customers can access multiple services throughout the year for a fixed fee. This strategy not only enhances affordability but also streamlines the maintenance process, ensuring timely and cost-effective repairs.
Additionally, Clickafix plans to bundle supplementary services with its subscription model to provide comprehensive home repair solutions at competitive rates. By offering a structured subscription plan, the company aims to enhance customer satisfaction and prolong the lifespan of repaired products.
Looking ahead, Bhandari shared his optimistic outlook on the market's evolution in the short to medium term. He emphasized the growing significance of quality assurance, standardization, and durability in the home repairs sector. As the industry expands, Bhandari advocated for collaboration between industry players and governmental agencies to establish product standards that prioritize quality and longevity.
With a focus on innovation, quality control, and customer-centric solutions, Clickafix is poised to drive positive transformations in Nigeria's home repairs and services market. As the company continues to scale its operations in key cities like Lagos and Abuja, it remains committed to setting new benchmarks for excellence and reliability in the industry.