How media can change the African narratives

In a recent interview on CNBC Africa, Nicolas Pompigne-Mognard, the Founder and Chairman of the APO Group, delved into the importance of promoting positive narratives coming out of Africa to the global audience as a pivotal step towards transforming the continent's economy and prospects. Pompigne-Mognard emphasized the crucial role of media in shaping perceptions and driving investments in Africa. He noted that the African media landscape faces challenges that go beyond digital migration, encompassing issues such as talent retention, content creation, and competition from international media outlets. Despite these challenges, he highlighted the need for a robust media landscape in Africa to tell its own story and present a more diverse and optimistic view of the continent to the world. By leveraging partnerships in industries like music and sports, opportunities for economic growth and positive narratives can be further amplified. Pompigne-Mognard underscored the power of mega events in attracting tourists and international attention, citing examples of countries like Morocco and Rwanda that have successfully used sports and music events to showcase their culture and attract visitors. He emphasized that these initiatives not only drive economic gains but also help reshape the global perception of Africa. By emphasizing the significance of industries like music and sports, Pompigne-Mognard emphasized the need for a multifaceted approach to changing the narrative about the continent. Through collaborations and strategic partnerships, Africa can continue to position itself as a hub for cultural exchange, economic development, and innovation.