Intra-Africa Trade Fair: A unique platform to boost small businesses

Former banker turned entrepreneur, Anita Kittoe, has taken her passion for African culture and turned it into a successful business venture. As the team lead and co-founder of Oye bags, she produces bags and clothing made in Ghana, meticulously crafted using local bead artistry, bark cloth, Kente, and wood. Anita was one of the many small business owners who gathered at the Intra-Africa Trade Fair in Cairo to showcase their products and explore new opportunities. This event, aimed at boosting intra-Africa trade, provided a unique platform for entrepreneurs like Anita to interact with industry players, suppliers, and potential buyers across the continent. CNBC Africa's Terryanne Chebet sat down with Anita to discuss the importance of a unified market for Africa and the impact of participating in such a prestigious event. Anita shared her journey of transitioning from a hobbyist creating products for friends and family to a full-time business owner catering to a growing demand for African-made goods. She emphasized the need to tap into the untapped potential of intra-Africa trade and collaborate with fellow African entrepreneurs to create a thriving market for unique products and tastes. The Intra-Africa Trade Fair not only allowed Anita to showcase her beautifully crafted products but also provided her with a valuable network of like-minded individuals who share her vision for a united and prosperous Africa.