Cash based economies switching to digital payments in financial inclusion wave
The payments scene is brewing tones of innovation in a bid to cut down on the high money transfer costs in the continent. On average it costs you eight times more to send money to Africa a trend that is ushering a new dawn for players in the payments space. CNBC Africa spoke to Nicolai Eddy, Chief Operating Officer, Nala Money for more.
Wed, 13 Dec 2023 07:39:22 GMT
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AI Generated Summary
- The shift from cash-based economies to digital payments is driving a new era of financial inclusion in Africa.
- Nala Money's focus on reliability, affordability, and digital-first approach is fueling its growth and adoption in multiple markets.
- The surge in digital payments is not only boosting financial inclusion but also driving economic activities and GDP growth across the continent.
The payments landscape in Africa is undergoing a significant transformation, driven by a wave of innovation aimed at reducing high money transfer costs on the continent. According to Nicolai Eddy, Chief Operating Officer of Nala Money, the shift from cash-based economies to digital payments is ushering in a new era for players in the financial sector. Nala, a cross-border payment company with operations in nine African markets and 19 international markets, is at the forefront of this revolution. By obtaining a PSP license in Rwanda, Nala has positioned itself as a key player in the remittance industry, offering a seamless payment infrastructure for individuals and businesses. The company's focus on reliability and affordability has propelled its growth and adoption in both East and West Africa. The surge in digital payments is not only driving financial inclusion but also boosting economic activities and GDP growth across the continent. With a rapidly growing middle class and increasing digital adoption, Africa is poised for a digital payments revolution. Nala's commitment to enhancing the reliability and security of its platform, coupled with its cost-effective transaction model, is paving the way for a more inclusive and secure financial ecosystem. As the continent embraces digital payments, the risks associated with cybercrime are becoming more prominent. To mitigate these risks, companies like Nala are investing in advanced technologies like AI and machine learning to detect and prevent fraudulent activities. By staying ahead of fraudsters and prioritizing the safety of consumers and businesses, the digital payments industry is evolving to ensure a secure and trustworthy financial environment. With a focus on enhancing user experience, expanding market reach, and improving transaction reliability, Nala Money is driving financial inclusion and economic growth in Africa through digital payments.