Maser Group forecasts stellar year as firm’s revenue surpasses $1bn

Global firm Maser Group is anticipating a successful year in 2024, buoyed by its recent achievement of surpassing the $1 billion revenue mark. Prateek Suri, the CEO of Maser Group, spoke exclusively to CNBC Africa about the company's exceptional performance in 2023 and the outlook for the year ahead. Suri highlighted three key points that have been instrumental in Maser Group's success: a focus on traditional B2B business models, a deep understanding of the African market, and strategic capital investment. Suri emphasized that despite the growing trend towards direct-to-consumer (D2C) businesses, Maser Group has thrived by maintaining its commitment to B2B operations and leveraging its extensive distribution network. By identifying and targeting the right audiences in Tier 3 and Tier 2 regions, Maser Group has been able to drive significant revenue growth. Suri also underscored the importance of capital infusion in fueling the company's expansion and market outreach. The CEO credited Maser Group's success to its adherence to core values and unwavering determination, which have guided the company through both challenges and triumphs. In response to the evolving global consumer market dynamics, Suri emphasized the significance of aligning with local regulations and tailoring strategies to suit the unique landscape of each African country. While acknowledging the allure of D2C brands, Suri reiterated the viability of B2B models in Africa and highlighted Maser Group's successful navigation of the market through its distribution prowess. Suri's insights shed light on the nuanced approach required to thrive in diverse and dynamic markets like Africa. Looking ahead, Suri shared his vision for propelling Maser Group to greater heights by capitalizing on Africa's burgeoning tech startup ecosystem. With a focus on technology investments and strategic acquisitions, Maser Group aims to nurture and support the next generation of unicorns within the continent. Suri's commitment to leveraging Africa's tech-savvy population and the region's rapid development underscores the company's forward-looking strategy. Regarding his transition to MDR Investments within the Maser Group umbrella, Suri clarified that the move is part of a strategic realignment to focus on acquiring large-cap ventures across key regions. While he will retain his role as Maser Group's technology CEO, Suri expressed enthusiasm for spearheading MDR Investments' expansion efforts. As Maser Group continues to evolve and diversify its portfolio, Suri remains deeply involved in driving innovation and growth within the company. Acknowledging the ongoing developments in the tech industry, Suri commented on the shifting dynamics among tech giants like Microsoft and Apple. While recognizing the competition and innovation within the sector, Suri emphasized the broader landscape of technological advancements and the emergence of new players in the market. With a forward-thinking approach and a strategic focus on market insights, Maser Group is poised for a promising trajectory in 2024 and beyond.