Uganda primed for a 2024 surge in tourism

Uganda's tourism industry is set to reach new heights in 2024, with revenue expected to exceed pre-pandemic levels and hit $1.5 billion. This surge comes on the back of Uganda's engagement with international alliances such as the Non-Aligned Movement and G77 Plus China Summits. CNBC Africa's Derrick Muhangi spoke to Ambassador Adonia Ayebare, Uganda's Permanent Representative to the United Nations, to discuss the impact of these alliances on the country's tourism sector. The summits provided a platform for Uganda to showcase its offerings to a global audience, attracting interest from visitors and investors alike. Ambassador Ayebare highlighted the positive feedback received, especially from Asian visitors who showed a keen interest in Uganda's national parks and natural beauty. This interest bodes well for the future of the tourism industry in Uganda, with the potential for further growth in the coming years. While discussing Uganda's removal from the African Growth and Opportunity Act (AGOA), Ambassador Ayebare acknowledged the temporary impact on trade and investment, particularly for small farmers and artisans supplying goods to AGOA. However, efforts are underway to engage with the US in order to seek reinstatement to the trade agreement. In terms of regional stability, Ambassador Ayebare emphasized the importance of resolving conflicts within the region first, with support from the international community. By working together with other East African countries at the UN, Uganda aims to contribute to regional peace and security. Additionally, the recent summits held in Uganda not only positioned the country for internal growth but also showcased East Africa as a favorable investment destination. The promotion of East Africa as a regional market was a key strategy to attract investors looking for opportunities beyond individual countries. Ambassador Ayebare stressed the role of the private sector in driving growth and stability, highlighting the need for peace and a conducive environment for foreign direct investment. Looking ahead, the tourism sector in Uganda is poised for further expansion, with new investments from China and rising interest from traditional markets. The pipeline for tourism projects looks promising, with developments such as the construction of a seven-star lodge at Murchison Falls and a focus on non-traditional markets like China. Despite geopolitical tensions, Uganda's tourism sector appears well-positioned for growth and success in the years to come.