Southern Sun full-year revenue climbs 19%

Southern Sun, a prominent name in the hospitality industry, has reported a significant surge in revenue, marking a notable milestone for the company. Marcel von Aulock, the CEO of Southern Sun, shared the impressive financial results and outlined the key factors driving this success in an exclusive interview with CNBC Africa. The company achieved a remarkable 19% revenue growth, accompanied by a substantial increase in EBITDA and net profit, signifying a strong recovery post-COVID-19 pandemic. Von Aulock attributed this success to various strategic initiatives that positioned the company for growth, including enhanced operational efficiency and prudent cost management practices. These measures enabled Southern Sun to capitalize on improving market conditions and deliver value to its shareholders. In addition to the financial performance, Von Aulock highlighted the significance of maintaining these operational efficiencies and driving sustained growth in the future. The interview also shed light on the challenges and opportunities in the South African hospitality sector, emphasizing the critical role of economic stability and policy certainty in unlocking the industry's full potential. Von Aulock underscored the importance of addressing key macroeconomic issues and regulatory barriers to foster a conducive business environment and drive tourism growth. Looking ahead, Southern Sun remains committed to its dividend policy and aims to maximize shareholder value through strategic investments and operational excellence. The company's focus on maintaining a robust financial position and capitalizing on emerging market trends positions it well for future growth and expansion. With a solid foundation and a clear growth strategy, Southern Sun is poised to navigate the evolving business landscape and deliver sustainable returns to its stakeholders.