Stander: Western Cape is open for business

Wrenelle Stander, the Chief Executive Officer of Wesgro, the key vehicle for driving trade and investment in the Western Cape, recently shared insights on expanding opportunities in the region. Stander emphasized the message that the Western Cape is open for business, encouraging both local and international investors to explore the potential the region has to offer. In an exclusive interview with CNBC Africa, Stander highlighted the organization's mandate, which includes attracting investments, facilitating exports, and promoting tourism in the Western Cape. Stander stressed the importance of targeting African markets, in addition to traditional markets like the UK, USA, and Europe. With a dedicated Africa desk and a focus on attracting African investors, the Western Cape aims to strengthen its economic ties within the continent. In parallel, efforts are also directed towards engaging with markets in China, ASEAN, and the Middle East. The Western Cape has witnessed significant interest from global investors, with 7 billion rand of new investments and 6 billion rand facilitated exports recorded in the previous financial year. The region's commitment to fostering green energy initiatives aligns with the growing demand for sustainable solutions. Stander outlined the focus on the green economy, encompassing renewable energy, water management, and the circular economy. To incentivize businesses considering the Western Cape as a potential location, Stander highlighted the region's offerings, including access to top universities, a governance system founded on transparency, visionary political leadership, and a competent bureaucratic structure. The conducive investment environment in the Western Cape presents a compelling proposition for companies seeking to establish a presence in the region. The recent formation of a government of national unity in South Africa has generated optimism regarding the country's investment landscape. Stander emphasized the influx of investors exploring opportunities in the Western Cape, reflected in the numerous international missions and delegations hosted by Wesgro. Looking ahead, the organization aims to maintain its momentum, with a target set to align with the achievements of the previous financial year. As the Western Cape positions itself as a hub for trade, investment, and sustainable development, Stander's vision underscores the region's commitment to fostering economic growth and driving innovation. With a strategic focus on diverse markets and sectors, the Western Cape emerges as a compelling destination for investors seeking long-term partnerships and opportunities for growth.