Takealot’s Mahlare speaks on leveraging AI in business

In the midst of the Standard Bank Business and Commercial Banking Conference in Cape Town, South Africa, CNBC Africa had the opportunity to sit down with Mamongae Mahlare, the Executive Chairperson of Takealot, to delve into the world of artificial intelligence (AI) and its applications in business. Mahlare highlighted the extensive use of AI in various processes within businesses, such as demand planning and customer service management. She emphasized the importance of adopting AI technologies to enhance productivity and generate new outputs, regardless of one's job or level of sophistication. Mahlare elaborated on how AI can improve search results for consumers and streamline customer queries, illustrating its potential to revolutionize operations in various departments. As the buzzword of the season, 'Gen AI' promises immediate benefits to individuals and businesses alike through enhanced search capabilities, optimized processes, and increased productivity. Mahlare firmly believes that incorporating AI into daily operations is paramount for unlocking its full potential and driving success. She encouraged businesses to utilize AI for research, report summarization, data analysis, and process optimization to amplify its impact and pave the way for innovation and growth. Despite the evident advantages of AI, Mahlare acknowledged the ethical dilemma surrounding its use and the potential risks involved. She stressed the importance of implementing checks and balances to mitigate risks and address ethical concerns, underscoring the need for continuous assessment and improvement. In Mahlare's view, embracing AI and leveraging its capabilities are crucial for businesses to stay competitive and thrive in the digital age. Reflecting on the impact of AI on job security and skills development, Mahlare emphasized the role of training and hands-on experience in preparing the workforce for the future. She asserted that individuals proficient in AI technologies will be the ultimate beneficiaries, as automation of repetitive tasks will free up time for value-added work and innovation. Mahlare advised businesses to prioritize continuous learning and usage of AI tools to upskill employees and ensure job security. She highlighted the user-friendly nature of AI applications, encouraging individuals to take ownership of their skills development and explore the vast possibilities offered by Gen AI. By embracing AI and investing in training and upskilling initiatives, businesses in South Africa can position themselves for success in the rapidly evolving digital landscape, fostering growth, innovation, and sustainability.